Keyur Shah

Those who understand e-business know that the Internet has forever changed the business world. More and more successful companies are harnessing and exploiting the power of the Internet to maintain a competitive advantage. Although e-business offers great opportunities, it also demands fundamental changes in the way business is conducted, especially in terms of the following: Using the Internet for advertising, sales, and customer support Presenting a new form of direct customer relations Providing new roles for intermediaries Implementing major changes in products and services Building e-business using the latest tools and technologies and integrating them with existing applications is a major challenge faced by most businesses. There is a demand for tools and products to help bridge the new world of Web-based solutions to the ancient mainframe applications. This ch... (more)